
What is Ad Server Hosting?
Ad server hosting is a specialized type of web hosting service tailored for hosting ad-serving software used by publishers, advertisers, and ad networks to manage and deliver online advertisements.
It provides the necessary infrastructure and resources to support the efficient delivery of ads to website visitors, including features like ad targeting, tracking, and reporting.
Ad server hosting enables businesses to effectively monetize their websites or apps by displaying ads from advertisers, tracking ad performance, and optimizing ad placements for maximum revenue generation.
It’s like having a dedicated platform to manage and serve advertisements to targeted audiences across digital channels. For example, Google Ad Manager is a popular ad server platform used by publishers and advertisers to manage ad inventory, target specific audiences, and track ad performance across websites and mobile apps.