What is Social Media Management?
Social Media Management involves the strategic planning, execution, and monitoring of a brand’s presence on various social media platforms like Facebook, Instagram, Twitter, and LinkedIn.
It encompasses tasks such as creating and scheduling content, engaging with followers, analyzing performance metrics, and implementing strategies to grow the brand’s online community and drive business objectives.
An example of Social Media Management would be a company using scheduling tools to plan and publish posts about their products or services, responding promptly to comments and messages from customers, analyzing the engagement and reach of their posts, and adjusting their strategy accordingly to improve their online presence and achieve their marketing goals.