What is SMS Marketing?
SMS marketing, also known as text message marketing, is a promotional strategy that involves sending marketing messages to customers via text messages.
It allows businesses to reach their target audience directly on their mobile phones, delivering promotional offers, product updates, event invitations, and other relevant information.
SMS marketing is an effective way to engage customers, as text messages have high open rates and are often read within minutes of being received.
An example of SMS marketing is a retail store sending out text messages to subscribers with a special discount code for a limited-time sale, encouraging them to visit the store or make a purchase online.