What is Digital marketing?
Digital marketing is a way to promote products or services using digital technologies, such as the internet, mobile devices, and social media platforms.
It involves various strategies like search engine optimization (SEO), social media marketing, email marketing, and content marketing to reach and engage with potential customers online.
For example, a company may use targeted Facebook ads to promote their new product to specific demographics based on their interests and online behavior, thereby increasing brand awareness and driving sales through digital channels.