What is Affiliate Marketing?
Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for promoting their products or services and driving sales or leads through their marketing efforts.
Affiliates, often bloggers, influencers, or website owners, earn a commission for each sale or action generated through their unique affiliate link or referral code.
This form of marketing leverages the reach and influence of affiliates to expand the brand’s reach and increase sales.
An example of affiliate marketing is when a fashion blogger shares a link to a clothing brand’s website in their blog post or social media profile. If a follower clicks on the link and makes a purchase, the blogger earns a commission from the sale as a reward for driving traffic and sales to the brand’s website.